The sports ratings squeeze hasn't had a quantifiable impact on Fox's World Series sales, as pricing for ad units in the Tampa Bay Rays-Los Angeles Dodgers scrap are consistent with the rates the network commanded for the opening frame of the 2019 Fall Classic. Advertisers who bought time in Game 1 paid an average rate […]
Record-Low World Series Ratings Extend TV’s 2020 Slump But Won’t Deflate Ad Pricing
Published October 22, 2020 at 10:35 PM
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