On the media: Dodgers playoff games become must-seek TV
Let's just say, for the sake of a skewed-up argument, that Major League Baseball had a partnership with the Cartoon Network, Nickelodeon and Boomerang.It's not a clown question, bro.In that scenario, what business would the league have in sending Southern California baseball fans to search for their team's must-watch playoff games this weekend to one of those seemingly random outposts, instead of a place they're far more comfortable locating without even looking at the buttons on the remote?Think of how tapping into a group of kids-centric channels could have a boomerang effect by boosting the 1-to-12 age demographic for the graying sport.
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