The Dodgers needed a hitting streak like Andre Ethier's morethan anything. Forget about the standings. What Ethier did wasdivert attention back to the field and away from the quagmire thanone of the game's once-proud franchises has become. There's no wayDon Mattingly signed up for this circus as his first big-leaguemanaging job.12 There are few true brands in baseball. The Yankees are one, especially sincethe advent of the YES Network. The Red Sox have grown into one nowthat they've won two World Series and renovated Fenway Park to thepoint where it's a great tourist attraction heading into its 100thanniversary in 2012. And there's the Dodgers, who were alwaysconsidered one of the class organizations in the game since theymoved from Brooklyn in 1958. That reputation