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  • The Royals 2014 marketing slogan: "Be Royal"

The Royals 2014 marketing slogan: “Be Royal”

HardballTalk
Published February 4, 2014 at 5:35 AM

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Lots of teams come up with marketing slogans - we highlighted the Dodgers' rather curious effort the other day - but the Royals are the ones I always notice. In 2012 the Royals used "Our Time" as its slogan. Last year it was "Come to play." This year? "Be Royal." Which seems like quite a...

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