Disney-Lucasfilm's "Star Wars: The Last Jedi" dominated social media last week with 113,000 new conversations thanks to a new television spot during the World Series, according to media-measurement firm comScore and its PreAct service. The spot aired on Nov. 1 during Fox's telecast of the seventh and final game of the MLB World Series, won by the Houston Astros over the Los Angeles Dodgers. The studio also released new plot details, images, and interviews throughout the week.