Also onstage will be Olympic gold and silver medalist Laurie Hernandez; Mike Marshall, president, advertising and client partnerships, NBCUniversal; Olympic gold medalist and NBC Sports figure skating analyst Tara Lipinski; and Lon Rosen, chief marketing officer of the Los Angeles Dodgers, who will discuss the business of Major League Baseball with event partner Todd Burach, VP and senior relationship manager, entertainment, City National Bank. In a fractured media world in which audiences access content on myriad platforms, live sports events still draw eyeballs and money across all demographics. Fan engagement is paramount to the L.A. Dodgers, notes Rosen.
Seahawks’ QB Russell Wilson Tops Variety’s Sports and Entertainment Breakfast
Published July 11, 2019 at 9:35 PM
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